Juventus, the black and white of Turin

From pink to black and white: the story of the bianconero jersey

The first jerseys of the Juventus were pink, worn with a black tie by the students of Massimo d'Azeglio high school who founded the club in 1897. Worn out and faded, they were replaced in the early 1900s thanks to the Englishman John Savage, who brought jerseys from Notts County in Nottingham: the black and white striped design would become permanent for the Juventus. This is why pink regularly returns in the away kits, as a tribute to the club's origins. The latin name Juventus means youth, which makes the affectionate nickname Old Lady even more ironic.

Other major Serie A clubs

The complete championship is gathered in Serie A. The opponent in the Derby of Italy is Inter Milan, and the winner of the 2003 final in Manchester is AC Milan. For the clubs in the capital, head towards AS Roma and Lazio Rome.

adidas and the J: the modern jersey of the Juventus

adidas has been outfitting the Juventus since 2015, and the club replaced its oval badge with a J-shaped logo, unveiled in January 2017 and sewn onto the jersey since the following summer. Each kit comes in a supporter version, with a straight cut and breathable fabric designed for everyday wear, and in an authentic version, like the players', which is more fitted and lighter, with heat-sealed logos. The home jersey also comes in long sleeves and children's sizes. The away and third kits change colours, from blue to yellow, with each renewal, hence the variety in designs.

Thirty-six scudetti, two Champions Leagues

The Juventus holds the record for Italian champion titles, with thirty-six scudetti, which gives it three stars above its badge. In Europe, it won the Champions Cup in 1985 against Liverpool, and then the Champions League in 1996, at the Stadio Olimpico in Rome, on penalties against Ajax. Since September 8, 2011, the club has played in its own stadium in Turin, the Allianz Stadium, one of the first private stadiums in Italy. Michel Platini, Alessandro Del Piero, Zinédine Zidane, and Gianluigi Buffon, all retired, are the big names whose vintage jerseys remain the most sought after.

Good times for a bianconero jersey

To gift a Juve jersey, start with Black Friday and the end-of-year holidays. The winter sales then bring down the current kit, which is featured in the Promotions. In spring, the French Days come before the end of the championship, and then the summer sales and the return to training move the previous kits into Clearance.

Frequently asked questions

Why is the Juventus nicknamed the Old Lady?

The nickname plays on the name of the club, which means youth in Latin, and its long-standing presence among the great Italian clubs. It has become established in the press to the point of being affectionately used by the supporters themselves.

Why does the Juventus wear three stars?

The Italian federation grants one star for every ten champion titles. With thirty-six scudetti, the Juventus is entitled to three stars, making it the only Italian club to display so many.

How can you tell an authentic Juve jersey?

The authentic version is distinguishable by its fitted cut, lighter and perforated fabric, and heat-sealed logos instead of embroidered ones. The interior label and product reference also clearly indicate the version.

Which Juventus jersey should I choose for a young football fan?

The black and white home jersey remains the most iconic choice. Take the children's size that corresponds to their height in centimetres, or the next size up if they're growing quickly, and add a printing to make it a real gift.

Does the Juventus jersey carry the scudetto?

Only when the Juventus is the reigning Italian champion: the small tricolour badge is then sewn on the chest for the entire following season. At other times, only the three stars recall the club's achievements.