Serie A, the jerseys of calcio

Scudetto and stars: what Italian shirts tell us

The jerseys of Serie A carry their achievements on their chest. Since 1924, the defending champion has sewn the scudetto, a small tricolour badge, onto their kit for the following season, a tradition that has given its name to the title itself. The Italian federation also awards a star for every ten titles: Juventus, the record holder with thirty-six championships, displays three, Inter sewed on its second after winning its twentieth title in 2024, and AC Milan, champions nineteen times, has one. These details clearly distinguish a champion jersey at a glance.

Italian clubs featured on Goal-Foot

Every major club has its own page. In Turin, Juventus showcases the black and white kits of the Old Lady. In Milan, AC Milan and Inter Milan share San Siro and their respective pages. In Rome, AS Roma features the giallorosso yellow and red, while Lazio Rome sports sky blue and white. For other leagues and national teams, scroll to Teams.

adidas and Puma, the gear suppliers for the Italian giants

Major Italian clubs are dressed by different suppliers, which explains the variety of styles. adidas has been outfitting Juventus since 2015 and AS Roma since 2023, following the same principle of two versions: supporter, with a straight cut, and authentic, more fitted and lighter. Puma has been dressing AC Milan since 2018 and also offers a player version and a stadium version. Lazio, meanwhile, has chosen a Japanese supplier. Beyond the match shirt, each club also offers prematch shirts, training tops, and tracksuits with the same graphic designs.

The great derbies of Serie A and their colours

Serie A is told through its derbies. The Derby della Madonnina sees the red and black of AC Milan face off against the black and blue of Inter at San Siro, two clubs born from the same roots as Inter was founded in 1908 by dissidents from Milan. The Derby della Capitale matches Roma against Lazio in the same Stadio Olimpico, showcasing yellow and red up against sky blue. Finally, the Derby d'Italia designates the clashes between Juventus and Inter, the two most successful clubs in the country. Wearing an Italian shirt often means taking a side in one of these rivalries.

Highlights for a cheaper Serie A shirt

Italian kits follow the yearly promotion calendar. Black Friday and the end-of-year holidays kick off the gift season, winter sales reduce the price of current kits in the Promotions, and then the French Days arrive in spring. Summer sales and the return of training finally send the replaced kits into Clearance.

Frequently asked questions

How many clubs are there in Serie A?

Serie A has included twenty clubs since 2004-2005. Each club plays thirty-eight matches, home and away, and the bottom three teams are relegated to Serie B at the end of the season.

What is the most beautiful shirt in the history of calcio?

Every fan has their answer, but the kits from the 1990s often come up: it was the golden age of Serie A, with iconic sponsors and bold designs. The shirts from top teams like Juventus, Milan, or Inter from that era remain the most sought-after.

What does the small tricolour badge on some shirts mean?

It's the scudetto, worn by the defending champion of Italy throughout the following season. A green, white, and red badge in the shape of a shield: seeing it on a shirt indicates that the club won the last championship.

What size should I choose for an Italian authentic shirt?

The authentic versions of adidas and Puma are cut close to the body. If you have a broad build or want to wear it over another garment, choose one size up from your usual size.

Does Italian lettering differ from that of other leagues?

Yes, Serie A has its own official typography for names and numbers, different from that of the Premier League or the Champions League. Choose the lettering corresponding to the competition indicated on the sleeve.