Bright yellow, black and the BVB badge on the heart: the shirt of Borussia Dortmund is one of the most recognizable in Europe. Puma outfits the club for home, away and third, in cup kit and kids’ version, with a complete training range: shirt and t-shirt, zip-up top, shorts, Tech pants and Pumatech tracksuit jacket.
True love, in yellow and black.
The Borussia Dortmund was born on December 19, 1909, founded by young players breaking away from their local parish. Champions of Germany in 1956, 1957, and 1963, it became in 1966 the first German club to win a European cup, the Cup Winners' Cup, against Liverpool in Glasgow. It added five Bundesliga titles in 1995, 1996, 2002, 2011, and 2012, and especially the Champions League 1997, won three goals to one against Juventus in Munich, with a famous lob from Lars Ricken, who came on just a few seconds earlier. The club also won the Intercontinental Cup the same year.
Dortmund is not alone in the Bundesliga, and its rivals have their page too. Bayern Munich, their Klassiker opponent, wears Bavarian red, Eintracht Frankfurt won the Europa League in 2022, and RB Leipzig, like BVB, is now sponsored by Puma. All the jerseys from the German league are gathered on the Bundesliga page.
The BVB shirt is understood at the Westfalenstadion, opened in 1974 and named Signal Iduna Park for sponsorship reasons. Its south stand, the Südtribüne, nicknamed the Yellow Wall, accommodates about twenty-five thousand standing spectators, the largest standing area in European football. On match days, it is covered in yellow and black. The club's kit supplier since 2012 and a shareholder of BVB, Puma designs the shirts: the home kit stays true to yellow, the away kit often favours black, and the third and cup shirt allow for more creative designs inspired by the city and its history.
The Borussia Dortmund doesn’t stop at the match kit. The training shirt and training t-shirt feature the club's colours in a simpler cut, designed for training sessions. The quarter-zip training top can be worn over when the temperature drops, and the training shorts complete the outfit. For travel or everyday wear, the Pumatech tracksuit jacket in woven fabric and Tech trousers make a coordinated set, and the club-coloured water bottle rounds everything off. For kids, the BVB Cup shirt lets the youngest fans play in yellow and black.
The home shirt of Borussia Dortmund is usually unveiled ahead of summer, followed by the away and third shirts. Black Friday and the end-of-year festivities are prime times for gifts in yellow and black, to keep an eye on in the team Promotions. The winter sales align with the German break, the French Days of spring follow on the Teams page, and then the summer sales and resumption of training send previous kits to Clearance.
BVB stands for Ballspielverein Borussia, meaning Borussia Ball Game Club, followed by 09 for the year of foundation. Borussia is the Latin name for Prussia, borrowed from a nearby brewery where the club was founded.
Echte Liebe means true love in German. It's the club's slogan, meant to sum up the bond between Borussia Dortmund, its city, and its supporters, and it appears in the stadium as well as in BVB's communications.
It is a special shirt worn during certain cup matches, with a design distinct from the league shirt. More rare, it attracts collectors who want to own all the kits from a single year.
The Puma shirts follow a classic cut in supporter version: take your usual size for a standard fit. The authentic version, which is more fitted, often requires one size up, especially if you want to wear it over a t-shirt.
Matthias Sammer, Ballon d'Or 1996 in the yellow and black shirt, Michael Zorc, record-holder for Bundesliga matches played for the club, or Jürgen Kohler, cornerstone of the European Champion defence in 1997, have made their mark in BVB's history.