The football shoe deals are a chance to move up to a higher range: an F50 or a Predator in Elite version, a Mizuno Morelia in leather or a pair of training club boots. The discounts follow the colour changes, so spot your sole and size before you splurge.
The big models, at lower prices
A promotion is mainly a chance to aim higher than your usual budget. Brands refresh their colours several times a year, causing previous shades of an F50, Predator, or Morelia to drop in price without losing any of their technology. At adidas, the hierarchy goes from Elite, the professional version, to Pro, then to League and Club, which are simpler and sturdier. A discounted Elite often offers more than a brand-new League, as long as it matches your playing surface and foot shape.
To focus on a brand, the pages for adidas and Mizuno present each range in detail, while Other brands gathers the remaining manufacturers. The Terrain page helps you check the right sole, while New Arrivals showcases the latest colours, which will drive down the prices of the previous ones. The full offering is on Football Shoes.
A good deal can turn into a bad pair if the sole doesn't match your surface. An FG is made for dry natural grass, an AG for synthetic turf, an SG with removable studs for muddy pitches, and a TF or IN for hard ground and indoor use. Wearing an FG every week on synthetic wears out the studs prematurely and increases stress on the joints. Before you commit, also check for the letters LL, which indicate a version without laces with a different fit.
For a child, a promotion is often the opportunity to buy a new pair with each growth spurt without blowing the budget. Measure their foot while standing at the end of the day and leave about a centimetre in front of the big toe: beyond that, they lose precision and trip more easily. The junior versions of major ranges carry over the design of the adult models with softer materials, making them easier to put on. For a young player, prioritise an FG/AG sole, which suits both the grass of Saturday matches and the synthetic used during training throughout the week.
Beyond the ongoing discounts on this page, two key events complement the calendar. After Black Friday, the end-of-year holidays, and the winter sales, the spring French Days gather a selection of discounted football shoes for a few days. The summer sales follow, and as training resumes, the Clearance helps sell off the last of the previous generations and remaining sizes.
No, these are the same models as those sold at full price, often in a previous colour or a recently replaced generation. The technology, materials, and sole are identical; only the colour palette changes.
If you play competitively several times a week, a discounted Elite or Pro offers a real gain in lightness and responsiveness. For casual play or a young player, a League or a Club, which are sturdier, are perfectly adequate.
Compare the full name of the model and its technology with the information on the current version. A previous generation is still an excellent shoe: changes from year to year are often related to colour, a few grams, or the texture of the upper.
Yes, most football shoes are unisex and are chosen in European size. A female player with a slim foot should choose a fitted style and lacing that keeps the heel secure.
The biggest discounts come with Black Friday, the winter sales, and the summer sales, when brands prepare for new colours. However, plan ahead if you wear a common size, which is in high demand when training resumes.