Football shoes Joma, New Balance, Skechers, Under Armour

Joma, New Balance, Skechers, Under Armour: where do these brands come from

• Joma was born in 1965 in Portillo de Toledo, Spain: its leather-like microfibre and indoor models make it a unique brand.
• New Balance, founded in Boston in 1906, entered the football scene in 2015 with the Furon, before adding the Tekela in 2018.
• Skechers, created in California in 1992, launched its studs in 2023 with models focused on comfort.
• Under Armour, founded in Baltimore in 1996, made the Magnetico its control shoe and the Shadow its speed shoe.

Each brand on its own page

To compare in detail, each brand has its page: Joma for the Toledo, Aguila and Top Flex, New Balance for the Furon and Tekela, Skechers for the SKX and Razor, Under Armour for the Magnetico and Shadow. Smaller sizes are grouped in the children's football shoes of other brands, and the Football Shoes category covers all brands.

Speed or control: the logic of each manufacturer

Three of these brands build their range on the same duo speed and control. At New Balance, the Furon aims for straight-line acceleration while the Tekela focuses on creative play, with conical studs for pivoting. At Under Armour, the Shadow Elite hides a woven carbon fibre plate for propulsion, while the Magnetico hugs the foot for control. At Skechers, the Razor plays on lightness with a carbon-infused plate, and the SKX offers the comfort of a well-crafted shape.

Joma follows a different logic: the Toledo Cup and the Aguila Cup replicate the leather look in microfibre, which is lighter and more water-resistant.

Futsal, hard synthetic and comfort: their strengths

For futsal, Joma is the reference in this selection: the Mundial combines a leather forefoot with a non-marking rubber sole, the Top Flex comes in Indoor for gym use and TF for synthetic, and the Top Flex Rebound Turf adds a double-density midsole.

On the comfort side, Skechers has built its studs around a specific shape and a lightweight and responsive Hyper Burst Pro cushioning. Under Armour offers Magnetico and Shadow at Elite, Pro, and Select levels, and New Balance has its models at Elite, Pro, and Team levels, with versatile MG soles appreciated on mixed surfaces.

Good deals on other brands

These brands refresh their colours less often than the giants of the sector, and their older lines join the football shoe promotions at Black Friday, during the holiday season, and the winter sales. The French Days for football shoes energise the spring before the summer sales and the return to training; isolated sizes end up in clearance.

Frequently asked questions

Which football shoe brand is suitable for a wide foot?

The fit depends more on the model than on the brand. A soft microfibre upper like that of the Joma Toledo Cup, or a laced version rather than laceless, provides more room in the forefoot than a speed shoe that fits close to the foot.

Are these brands worn in high-level competition?

Yes, New Balance, Under Armour, Skechers, and Joma supply professional players and clubs. Their Elite models replicate the materials and soles used in matches by these players.

Do Joma, New Balance, or Skechers fit like other brands?

The differences are slight, but each shape is different. Measure your foot in centimetres, compare it to the brand’s size chart, and leave about half a centimetre of space in front of the toes.

What sole should I choose for mixed grass and synthetic pitches?

An MG sole, for multi-ground, or FG/AG. Its shorter and more numerous studs grip on grass without overloading the joints on artificial turf.

Do these brands offer models for children?

Yes, especially Under Armour with the Shadow Select, Skechers with the SKX, and New Balance with the Tekela and Furon in Team version. Joma also offers the Top Flex in IC for young futsal players.